Super Bowl LIX will not only feature the showdown between the NFL champions, but also a halftime show that promises to be legendary. Kendrick Lamar has been chosen to headline the Halftime Show on February 9, 2025, at the Caesars Superdome in New Orleans. With an impeccable career and a profound influence on music and culture, the Compton rapper will be the star of a show that will make history.

Why Kendrick Lamar Won’t Be Paid for His Performance

Contrary to what many might think, Kendrick Lamar will not receive any payment for his performance at the Super Bowl. The NFL does not pay artists who perform at the halftime show, a policy that has been consistent over the years. Instead, the league covers all production expenses, which can run into millions of dollars, ensuring the artist has a spectacular visual and sound experience.

The reason behind this decision is simple: the worldwide exposure provided by the event is an unparalleled opportunity for any musician. The Super Bowl attracts over 100 million viewers in the United States alone, not including the global audience. This means a huge boost to the artist’s music catalog, increasing streaming numbers on digital platforms and album sales. In the past, stars like Dr. Dre, The Weeknd, and Rihanna have seen exponential growth in their numbers after performing on this stage.

Kendrick Lamar: An Influential Figure in Music and Culture

Born in Compton, California, Kendrick Lamar has established himself as one of the most influential figures in hip-hop. With 17 Grammy awards and a historic Pulitzer Prize for his album DAMN. in 2018, his impact on music and culture is unquestionable. His style blends deep lyrics with innovative production, covering themes such as inequality, identity, and social struggle.

Regarding his participation in Super Bowl LIX, Lamar has stated in interviews that his motivation is not financial, but artistic and cultural. For him, performing at this event is a way to take his music and message to an even broader audience, solidifying hip-hop as a key element in the global music scene. With his second appearance at the Halftime Show, after his 2022 performance alongside Dr. Dre, Snoop Dogg, and Eminem, Kendrick is ready to leave an unforgettable mark in Super Bowl history.