Sports betting in the United States is set to break a new record for the Super Bowl, with wagers expected to exceed $1.5 billion, according to estimates from Legal Sports Report (LSR). The showdown between the Kansas City Chiefs and the New Orleans Pelicans at the Caesars Superdome in New Orleans will mark a 15% increase in legal betting compared to last year.

The state of New York could become the new betting hub, surpassing Nevada, where Las Vegas has traditionally dominated this market. A projected 18.3% increase in bets in New York could push the total amount wagered to $192 million, exceeding the $186 million recorded in Nevada in 2024.

The surge in betting is partly driven by the appeal of the Chiefs, who are aiming for a historic three-peat in the Super Bowl era, led by Patrick Mahomes. Additionally, the presence of Taylor Swift, partner of tight end Travis Kelce, has fueled interest from a broader audience, generating even more activity in the betting market.

An Event That Engages Millions

Across 40 states and territories in the United States, sports betting is legal, allowing 225 million people access to this growing industry. Oddsmakers have the Chiefs as slight favorites to defeat the Eagles, further increasing betting activity on various platforms.

The Caesars Superdome, with a capacity of 76,000 spectators, will host the grand finale, set to kick off at 5:30 PM local time (12:30 AM Monday in Spain). With the betting market booming, this Super Bowl is shaping up to be one of the most lucrative in history.

Additionally, U.S. President Donald Trump is expected to attend the game, adding another layer of political and media interest to the most-watched sporting event of the year.