With Super Bowl 2025 just around the corner, Taylor Swift’s presence at the event is almost certain, though not necessarily on stage. The pop superstar, who is dating Kansas City Chiefs tight end Travis Kelce, is expected to support her partner in the NFL’s biggest game, just as she did in the previous edition.

Rumors of a Surprise Appearance with Kendrick Lamar

The halftime show will be headlined by Kendrick Lamar, and speculation about a possible Swift cameo has been gaining traction. While there is no solid evidence suggesting she will join him on stage, their musical connection cannot be ignored—Swift and Lamar collaborated on the 2014 remix of “Bad Blood,” one of the singer’s most iconic tracks.

The rumors have intensified due to the Super Bowl’s tradition of surprise guest appearances, but Swift has never performed at a halftime show before. Additionally, her demanding schedule with the “Eras Tour” could make a last-minute performance unlikely.

Taylor Swift’s Connection to the NFL

Since going public with Kelce, Swift has become a major figure in the NFL’s media narrative. Camera crews frequently focus on her in the luxury boxes, and her impact on the league’s viewership and commercial appeal is undeniable. Her presence at NFL games has contributed to record-breaking ratings, with Super Bowl 2024 attracting 123.4 million viewers.

One intriguing detail fueling online speculation is a lyric from her song “gold rush” (Evermore, 2020), where she mentions a “T-shirt of the Eagles hanging from the door.” This has led to theories about her past connection to the Philadelphia Eagles, rivals of the Chiefs. However, this Sunday, there is no doubt—Swift will be rooting for Kansas City, hoping to relive last year’s emotional moment when she celebrated on the field with Kelce after the Chiefs' victory.

While her appearance at the halftime show remains uncertain, all signs point to Swift being the MVP of the stands rather than the stage.