LeBron shared a spirited video clip featuring himself after a scrimmage in his Instagram Story, accompanied by words of encouragement: “Let’s get! 👑! Year 23 coming soon!”

The post, accompanied by a photo of him working out with trainers and set to the Jay-Z song “Roc Boys (And The Winner IS),” sent a clear message—he is gearing up for another NBA season despite the complexities surrounding the Lakers’ roster and title chances.

This comes after agent Rich Paul publicly outlined LeBron’s priorities, emphasizing his desire for a genuine championship contender and signaling some frustration with the team's current construction, even as they build around new star Luka Doncic.

“LeBron wants to compete for a championship... He understands the Lakers are building for the future, but he values a realistic chance of winning it all,” Paul said.

Team Building and LeBron’s Role

The Lakers continue to shape their roster aggressively to convince LeBron—and now Doncic—to stay. Recent additions such as center Deandre Ayton and defensive guard Marcus Smart show the front office’s commitment to fortifying the squad.

However, LeBron’s camp has made clear that while he appreciates the partnership with the franchise, each season must count toward meaningful contention.

LeBron, now 40 and entering his 23rd NBA season, made this post seem both a rallying cry for himself and a reassurance to fans that his competitive fire has not waned. Despite speculation about a potential trade, buyout, or retirement, the tone is decisively forward-looking.

Context and What’s Next

The post arrives at a pivotal moment for the Lakers, who are balancing a brief championship window with Doncic’s pending long-term extension and LeBron’s waning years. LeBron’s Instagram suggests sustained readiness to contribute on the court, while the franchise pushes to align its talent around him.

Ultimately, the post reflects the complex reality of LeBron’s stage in his career: a legend still motivated to compete but fully aware of the franchise dynamics that will shape his legacy’s final chapters.