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Brahim, A Symbol For Morocco On And Off The Pitch At AFCON 2025
He is not only scoring goals or breaking records. At this AFCON, his influence reaches far beyond the pitch and across the entire country.
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Morocco’s On-Field Leader At AFCON 2025
The AFCON 2025 has delivered several standout performances, but few carry the consistency and influence of Brahim Díaz. The attacker from Real Madrid has emerged as the offensive reference point for the Morocco National Team, leading both in production and presence.
The numbers tell the story: four goals in four matches, scoring in every appearance so far, along with two MVP awards against Comoros and Tanzania. Brahim has also written history by becoming the first Moroccan player to score in four consecutive AFCON matches, a milestone that places him among the tournament’s elite.
A National Phenomenon Beyond Football
Brahim’s impact, however, extends far beyond his performances on the field. During the tournament, his image has become omnipresent across Morocco, tied to some of the country’s most recognizable brands and institutions.
From financial campaigns to fuel stations, the number 10’s face is everywhere. Supporters of Bank of Africa and Visa can use cards featuring Brahim’s image, while gas stations display customized designs with his likeness. Meanwhile, Orange has rolled out more than 100,000 billboards nationwide promoting 5G, all fronted by the Real Madrid forward.
Brands Rally Around Morocco’s Number 10
The commercial response has been overwhelming. Cinemas, public buses, soft drinks like Pepsi, and juice brands have all embraced Brahim as the face of their campaigns during AFCON. For sponsors, the appeal is obvious: a player delivering on the pitch while embodying national pride off it.
Each goal has reinforced that trust, turning Brahim into more than just a footballer. He has become a unifying figure, connecting sport, identity and visibility during one of the continent’s biggest events.
A Social Role Model For The Next Generation
Beyond sponsorships, Brahim Díaz has also taken on a meaningful social role. He has served as an ambassador for charitable and youth-development initiatives, including programs that have helped over 4,000 underprivileged children access football training and educational opportunities.
At AFCON 2025, Brahim is not just leaving his mark through goals and records. He has established himself as a complete symbol for Morocco—sporting leader, commercial icon and social reference. On and off the pitch, his presence defines this tournament.
