Spanish footballer Dani Olmo, currently playing for FC Barcelona, has officially trademarked his signature goal celebration, where he points to his left wrist as if checking the time. Additionally, Olmo has registered his name as a personal brand with the European Union Intellectual Property Office (EUIPO), securing exclusive rights to its use across all EU countries.

Following in the Footsteps of Mbappé and Bellingham

Olmo joins the ranks of stars like Kylian Mbappé and Jude Bellingham, who have also trademarked their names and signature celebrations:

• Kylian Mbappé: Known for his iconic pose with arms crossed and hands tucked under his armpits, accompanied by his characteristic grin.
• Jude Bellingham: Famous for his celebratory stance with arms outstretched, legs apart, and a piercing gaze forward, making it his signature move.

Olmo becomes the first Spanish player to adopt this marketing strategy, enhancing his presence not only in football but also in the global commercial space.

A Strategic Branding Move

The trademark provides exclusive protection for Olmo’s name and gesture for the next ten years within the EU. It covers a wide range of product categories, including:

• Sportswear and accessories: Jerseys, footwear, and sports bags.
• Toys and video games: Footballs and entertainment merchandise.
• Luxury items and cosmetics: Suitcases, watches, jewelry, fragrances, and skincare products.