The FC Barcelona has officially renewed its contract with Nike until 2038 following an extraordinary assembly, where the agreement received overwhelming support from the club’s socios compromisarios (419 votes in favor, 27 against, and 22 abstentions). Club president Joan Laporta described it as “the best sportswear contract in football history,” though the financial details remain confidential.

Key Details of the Deal

The new agreement is expected to generate around €1.7 billion over the next 14 years, averaging €120 million annually. This revenue will be crucial for enhancing the club’s financial fair play and restoring economic stability. The renewed partnership also strengthens the bond between Barça and Nike after previous legal disputes prior to Laporta's presidency.

Innovative Terms and Operational Model

• Nike's Exclusivity: The brand will retain exclusive rights to market technical sports products.
• Barça-Managed Merchandise: The club will oversee products under its “Barça brand”, including global e-commerce operations and retail stores, managed through its BLM (Bonus Licensing Merchandising) company.

One of the standout features of the new deal is the equal bonuses for men’s and women’s teams upon winning titles, reflecting the club’s commitment to gender equality in sports.

Increased Visibility: Nike will maintain its position as Barça's primary sponsor, with expanded branding rights at the Spotify Camp Nou, including naming rights for one of its VIP lounges.

Access to Athletes: The agreement includes access to athletes across the club’s professional sections for promotional events.