The Philadelphia Eagles dominated the Kansas City Chiefs in Super Bowl LIX, securing their second championship with a commanding 40-22 victory. However, beyond the action on the field, one of the most talked-about moments of the night was the presence of Lionel Messi, who attended the event alongside his Inter Miami teammates Luis Suárez, Jordi Alba, and Sergio Busquets.

The Argentine legend instantly became a focal point, capturing attention from the moment he arrived at the Caesars Superdome in New Orleans. Social media erupted with images and videos of the Inter Miami contingent, with Jordi Alba even sharing a photo of the four former Barcelona players enjoying the spectacle. The NFL itself capitalized on Messi’s presence, sharing content that amassed over a million likes—eclipsing the engagement received by the Eagles’ championship post.

Messi Outshines Taylor Swift in Social Media Impact

While Super Bowl LIX was packed with A-list celebrities, including pop icon Taylor Swift, who was there supporting Travis Kelce, Messi’s impact was undeniable. The NFL’s social media posts featuring the Inter Miami forward generated more interactions than those of Swift and even the Eagles’ championship celebrations. This once again demonstrated Messi’s unparalleled influence, proving that his star power extends beyond soccer.

During the event, the world champion was spotted interacting with several NFL players, including Micah Parsons of the Dallas Cowboys, Darius Slayton from the New York Giants, and Tyreek Hill of the Miami Dolphins. One of the standout moments came when Hill playfully asked Messi’s son Mateo who his favorite player was, to which the young fan pointed at the Dolphins receiver, creating a viral moment.

Messi also took time to share a special moment with a young fan who was overwhelmed with emotion upon meeting him. The Argentine star kindly posed for a photo, further solidifying his reputation as a global icon admired across all sports.

Messi and the Super Bowl: A Growing Connection

Although this was Messi’s first time attending the Super Bowl in person, his association with the NFL isn’t new. Last year, he appeared in a high-profile commercial aired during the Kansas City Chiefs’ victory over the San Francisco 49ers in Super Bowl LVIII. That ad, featuring references to his legendary career and playful moments with his dog Hulk, showcased his crossover appeal to the American market.

Messi’s presence at this year’s event not only reaffirmed his global influence but also gave the NFL a valuable boost in international exposure. With over a million social media interactions linked to his appearance, the Argentine proved once again why he is one of the most influential athletes on the planet.