Kylian Mbappé isn’t just making headlines on the pitch as a star at Real Madrid—he’s also building a diverse and strategic business empire off it. The French forward has expanded his influence into various sectors, transforming his name into a global brand that blends technology, ethics, sports, and entertainment. But where exactly is Mbappé investing?

Smart Diversification: Tech, Sports, and Entertainment

Inspired by athletes like LeBron James, Mbappé has adopted an American-style business model: carefully selecting ventures, controlling his public image, and partnering only with brands aligned with his values. According to sports marketing expert Vincent Chaudel, the 25-year-old has a clear strategy focused on long-term impact rather than immediate profit.

One of his standout investments is in Sorare, a French company that creates digital sports cards using blockchain and cryptocurrency. Aimed at younger audiences, Sorare merges football, gaming, and digital innovation.

Mbappé also holds over 10% of shares in Loewe, a German company specializing in audiovisual and sound systems (not to be confused with the fashion brand). This move connects him with the tech and music industries, highlighting his interest in emerging markets.

Rooted in Sports, Sailing Into the Future

Mbappé hasn’t forgotten his football roots. He’s now the majority stakeholder in Stade Malherbe Caen, a Ligue 2 club in France. This move goes beyond sentiment—Caen was a team he nearly joined during his youth—and positions him within the professional sports management arena.

In a more unconventional turn, he recently entered the world of sailing. Through his investment fund Coalition Capital, Mbappé became involved with the French SailGP team, a high-speed competition often described as the “Formula 1 of the sea.” This marks his growing interest in alternative sports and sustainability.

Mbappé also founded Zebra Valley, a production and distribution company focused on sports, music, and gaming content. Its mission? To connect with younger audiences through creative and engaging storytelling. This venture positions him at the crossroads of media, culture, and youth innovation.

More Than Just Financial Returns

Although exact figures aren’t public, Mbappé’s investments prioritize image, values, and long-term cultural relevance over short-term profits. With a lucrative PSG contract behind him and a fresh start at Real Madrid, his financial base allows him to invest in meaningful projects that reflect his vision of modern entrepreneurship.

Kylian Mbappé is proving that his influence extends far beyond the football field—he’s quietly crafting one of the most forward-thinking business legacies in the world of sports.