The 2028 Copa América is beginning to take shape, and according to sources from both confederations, Concacaf and Conmebol are already in talks for the tournament to return to the United States, which could host its third continental edition in just twelve years. The North American venue, which previously staged the competition in 2016 and 2024, is back in the spotlight thanks to economic, strategic, and logistical factors that make it an extremely attractive option for South American football.

The U.S. Leads the Race Again: Record Revenue and an Irresistible Market

A Copa América return to U.S. soil would be no accident. In 2024, the cooperation between Concacaf and Conmebol delivered historic results. The inclusion of invited teams expanded the audience, and the tournament generated most of the $319 million collected by Conmebol national teams that year. With those figures on the table, it’s clear why the U.S. market is once again at the center of negotiations.

The calendar also works in America’s favor: the 2028 edition would take place during the summer of the Los Angeles Olympic Games, with both competitions looking to coexist without overlapping dates. On top of that, a key regional change is coming: MLS will adjust its schedule starting in 2027–28 to align with European leagues, avoiding clashes with major international tournaments.

There are, however, concerns. The 2024 Copa América drew criticism over poor pitch conditions at several venues and the chaotic organization of the Argentina vs Colombia final in Miami, which was delayed 80 minutes due to access problems. Even so, the infrastructure, hotel capacity, and commercial potential of the U.S. still outmatch most alternatives.

Argentina and Ecuador Remain in the Picture, but Conmebol Won’t Rush

Although the U.S. is the frontrunner, Conmebol is keeping other possibilities alive. Argentina and Ecuador, both previously sidelined as hosts, could re-enter the conversation if negotiations with Concacaf stall.

Argentina lost hosting rights in 2020 due to the pandemic and Colombia’s social crisis during their planned co-organization. Ecuador, meanwhile, withdrew from hosting the 2024 edition due to economic and infrastructure issues. Both federations remain interested, though neither has submitted an official bid for 2028.

A Conmebol spokesperson emphasized that discussions are still in early stages and that “nothing is concrete.” Both US Soccer and Concacaf also declined to comment, a sign that talks are progressing but without any intention of creating early expectations.

The decision remains up in the air, and the final call could define a new chapter in the expansion of South American football beyond its traditional borders.