The recent contract renewal with Nike until 2035 could be a turning point in Atlético Madrid's sporting project. While the club has not disclosed exact figures, sources indicate that the new deal will generate approximately €30 million per year, doubling its previous earnings. This financial boost will allow the Metropolitano side to restructure its squad with an eye on major signings.

Atlético looking to snatch a key striker from Barcelona

Atlético Madrid has identified several targets to strengthen its squad, with Viktor Gyökeres, Sporting CP’s star striker, among the top names. The Barcelona target is being closely monitored by the rojiblancos as they prepare for potential departures of Antoine Griezmann or Ángel Correa. However, signing the Swedish forward won’t be easy, as his transfer could cost up to €100 million, making it one of the most expensive deals of the summer.

In midfield, Álex Baena from Villarreal is one of the club’s primary targets. The Spaniard is highly rated by Diego Simeone, but his price tag of around €50 million could complicate negotiations. Other alternatives being considered include Javi Guerra from Valencia and Mateo Kovačić from Manchester City.

Defensive reinforcements and potential departures

The left-back position is another area Atlético aims to strengthen. Javi Galán has been inconsistent, while Reinildo is a defensive specialist with attacking limitations. As a result, players like Miguel Gutiérrez from Girona and Álvaro Carreras from Benfica are on the club’s radar, both fitting the profile of a modern full-back.

Atlético Madrid’s transfer window is set to be busy, with several potential departures and high-profile reinforcements. With the new financial backing, the rojiblancos could make a statement in the market and compete with Europe’s elite for top talents.