The company that outfits Genoa, represented by its iconic logo of two people sitting back-to-back, concluded its latest commercial with a subtle yet unmistakable message. The oldest club in Serie A, founded on September 7, 1893, aims to captivate football fans worldwide — especially Boca Juniors supporters, known as “Bosteros” — with the release of its fourth official kit, a replica of Boca’s iconic blue and gold jersey.

What Is the Origin of the Boca-Genoa Jersey?

The special edition jersey commemorates Boca Juniors’ 120th anniversary on April 3. It’s a tribute to the early Italian immigrants who crossed the Atlantic to South America, among them a group of young Genovese men who gave Boca Juniors its identity. This connection established the “Xeneizes” legacy — a name that echoes the pride of immigrant fathers and sons united by their love of football and the Club de la Ribera in the working-class neighborhood of La Boca.

The Song That Inspired the “Xeneizes” Name

In a nod to its historic roots, Genoa’s social media campaign highlighted a popular song from that era. Alongside the nostalgic tune, the club shared a charming, vintage-styled video with a heartfelt message on the platform X.

What Is the Connection Between Genoa and Boca Juniors?

While the Atlantic Ocean separates the two teams and their colors may differ, the campaign emphasizes their shared heritage. From the vibrant hues of their neighborhoods and the bond people share with the sea to traditions like enjoying pizza with fainá and savoring grandma’s pesto, the two clubs celebrate a brotherhood that transcends borders. The release of the jersey was accompanied by a poignant dedication: "From the beginning, forever. This jersey is dedicated to you, brother."

Did Boca Juniors Respond?

Indeed, Boca Juniors joined in on the celebration, acknowledging the tribute through their official account on X. They shared Genoa’s post with a heartfelt response:

"Siempre Xeneizes" — Always Xeneizes — followed by a yellow and blue heart and a handshake emoji, symbolizing their enduring connection.