PSG Labs will serve as the Club’s dedicated innovation engine, identifying and supporting highpotential startups, entrepreneurs, and tech partners to create transformative solutions that will redefine the industry.

As part of its commitment to driving innovation, Paris Saint-Germain also announced the club is expanding its global footprint with the launch of its first international PSG Lab in Doha, reinforcing its role as a leader in sports technology and fostering new collaborations in one of the world’s fastest-growing tech ecosystems and a strategic gateway to cutting-edge research and technology in the Middle East.

"Paris Saint-Germain has always been at the forefront of innovation—both on and off the pitch," said Nasser Al-Khelaïfi, President of Paris Saint-Germain. "PSG Labs is a natural extension of our ambition to shape the future of sports. By collaborating with the brightest innovators from around the world, we can accelerate game-changing ideas and further solidify our position as a global leader in innovation. With our first international PSG Lab in Doha, our goal is to drive innovation on a global scale and set new benchmarks for the entire sports industry."

A New Model for Sports Innovation

PSG Labs will work closely with select partners in key technology ecosystems to accelerate the development of breakthrough innovations across three focus areas:

• Fan Experience: Enhancing how fans engage with PSG, both in Paris and around the world, through immersive and digital-first innovations.

• Stadium & Training Ground: From smart stadiums that elevate the overall fan experience to cutting-edge enhancements at Paris Saint Germain’s state-of-the-art training facilities.

• Health & Performance: Leveraging sports science, AI, and wearable technology to optimize player performance and well-being.

Expanding PSG’s Global Innovation Footprint

The launch of PSG Labs in Doha marks the first step in the Club’s international innovation

expansion. The regional lab will serve as a gateway to emerging technology in the Middle East, allowing PSG to:

• Partner with top local and international startups.

• Explore new advancements in sports tech and digital engagement.

• Develop solutions that can be scaled globally.

“This is a major step in PSG’s innovation journey”, added Jerry Newman, Chief Digital and

Innovation Officer of Paris Saint-Germain. “By launching this innovation lab in Doha, PSG is

demonstrating the impact that visionary leadership and global collaboration can have in shaping the future of sports.”

Join the Movement

Applications for PSG Labs are now open. Startups and scaleups looking to shape the future of sports, media, and fan engagement are invited to apply (https://en.psg.fr/labs).