While Juventus continues to shine in the FIFA Club World Cup held in the United States, the club’s board is already planning their next big move in the transfer market: signing forward Jonathan David. The Canadian striker, currently a free agent after leaving LOSC Lille, is reportedly getting closer to wearing the Bianconeri shirt.

A fresh start on the pitch... and in the transfer market

After a 2023/24 season filled with ups and downs in both Serie A and European competitions—where they managed to secure a fourth-place finish and a ticket to the next Champions League—Juve has shown significant improvement in this FIFA-organized tournament. Big wins over Al-Ain (5-0) and Wydad AC (4-1) have restored confidence in the team led by Igor Tudor, who now faces a tough group-stage test against Manchester City.

Beyond their current performances on the pitch, Juventus’ sporting management is actively working on strengthening the squad for next season. With nine goals scored in just two matches, the attack seems solid, but club officials understand that more firepower is needed to stay competitive at the top level.

Jonathan David, edging closer to northern Italy

According to La Gazzetta dello Sport, Jonathan David is prioritizing a move to Juventus, despite receiving interest from other Italian clubs. The Canadian forward, known for his finishing and versatility across the front line, has already expressed a willingness to facilitate negotiations.

However, the main obstacle at the moment is the agent fees, reportedly around €15 million—a figure that Juventus’ board deems too high. Still, talks are progressing in a positive tone, and both sides are seeking a solution that suits everyone. An agreement may be reached in the coming days.

With a project starting to take shape on the pitch and the transfer market heating up, Juventus aims to make a statement by signing one of the most sought-after strikers available. Could Jonathan David be the next big name in Turin? The answer seems closer than ever.