Hong Kong, 19 August 2025 – beIN SPORTS is bringing back one of Europe’s top-flight football leagues to Hong Kong this season, with the return of Ligue 1 McDonald's. Football fans can look forward to live action, big-name stars, and the drama that only French football can deliver.

Coverage of the league will be on beIN SPORTS channels, available on Now TV, as well as via the live streaming app beIN SPORTS CONNECT - offering fans in Hong Kong a multi-screen experience of the premium football Ligue 1 McDonald's has to offer.

The agreement has been brokered by Infront, LFP Media’s exclusive international media rights partner for Ligue 1 McDonald’s and Ligue 2 BKT across selected territories in Europe, Asia, and Oceania.

Ligue 1 McDonald's

Set for its 87th edition, the Ligue 1 McDonald's kicked off on 16 August with last season’s runners-up Marseille travelling to Rennes for their opener. Under Italian tactician Roberto De Zerbi, Marseille will lean on the experience of returning striker Pierre-Emerick Aubameyang and the flair of new signings Angel Gomes and Timothy Weah in their bid for another title charge.

The first blockbuster arrives on Matchday 5, when Marseille face champions Paris Saint-Germain in the Le Classique at the Parc des Princes. Ousmane Dembele and Desire Doue are among the key threats for Luis Enrique’s side, fresh from completing a historic quintuple with their UEFA Super Cup victory.

Elsewhere, Paul Pogba makes his much-anticipated comeback with AS Monaco, joining fellow marquee signing Ansu Fati in a bold statement of intent from the principality club. 

Opening Weekend Highlights

Defending Ligue 1 McDonald's champions Paris Saint-Germain kicked off their title defence at Nantes on August 18, while their neighbours Paris FC returned to the French top-flight after 46 years as they visited Angers a day earlier. Having succeeded in their appeal against relegation over financial issues, Lyon begun their Ligue 1 McDonald's campaign away to RC Lens on August 16.