Jalen Hurts Fined for Wearing Mismatched Cleats: Jordan Brand Covers the Fine
Jalen Hurts, quarterback for the Philadelphia Eagles, was fined $5,628 by the NFL for violating the league’s strict uniform rules during last week's game against the Pittsburgh Steelers. The fine was imposed because Hurts wore a pair of Air Jordan cleats in two different shades of green, which did not comply with the team’s uniform color guidelines, requiring consistency across all aspects of the uniform.
The incident occurred after Hurts wore the mismatched cleats in the Eagles' 27-13 victory over the Steelers. One cleat was in “Midnight Green,” matching the Eagles' official team colors, while the other was in a brighter “Kelly Green,” a distinct and unauthorized shade. The fine was reported through an anonymous source, as the NFL did not issue an official statement regarding the penalty.
Why the Fine and the Cost
The NFL imposed the $5,628 fine on Jalen Hurts for violating the uniform code, specifically for wearing shoes in two shades of green that did not match the official Philadelphia Eagles colors. The league has strict rules regarding player uniforms, including guidelines on the colors and designs of their clothing and accessories, such as footwear. In this case, the use of different green tones on Hurts' cleats violated these rules, leading to the fine.
Despite the significant fine, Jordan Brand, Hurts' sponsor, quickly stepped in to cover the cost. The brand made the announcement on X (formerly Twitter), pledging to pay the fine while referencing a similar incident from the 1980s when Nike paid a fine for Michael Jordan wearing the first Air Jordans in the NBA.
Jordan Brand’s Support
The response to the fine came quickly. Jordan Brand, a subsidiary of Nike and Hurts' sponsor, announced on social media that it would cover the fine. The message posted on X read: “We’re paying the fine. You can’t ban greatness.” This gesture sparked considerable attention, especially as it referenced the 1980s incident when the NBA fined Michael Jordan for wearing the original Air Jordans, a fine that was also paid by Nike.
This show of support from Jordan Brand highlights the close relationship between athletes and their sponsors. The brand not only backed Hurts financially but also defended his personal style, which has become one of his trademarks.
Debate on NFL Rules
Meanwhile, the NFL’s strict uniform rules remain a topic of discussion. While the league justifies its fines to maintain professionalism and uniformity on the field, some critics argue that the rules regarding shoe colors are overly rigid and distract from other more important aspects of the game. The involvement of Jordan Brand also underscores how sponsors are willing to back players when the league’s rules clash with athletes’ personal image.
This is not Hurts’ first encounter with uniform-related issues. In October, during a game against the Cincinnati Bengals, the quarterback was forced to wear mismatched shoes after one of his Air Jordan 4s broke mid-game. On that occasion, Hurts joked that he had become “Jalen Two Shoes” for a while, as he wore a pair of Jordan 11s that did not match his uniform.
Despite the NFL’s fines, Hurts appears to remain true to his personal style, supported by his sponsors. This episode underscores the growing trend in sports culture toward greater individual expression, especially when sponsors are willing to support athletes in these situations. The question now is whether the NFL will relax its rules or if players will continue to face penalties for wanting to stand out with their unique style.