The debut of the Puma Hali 1 is more than just a sneaker launch—it’s a creative partnership between Haliburton and renowned designer Salehe Bembury, whose futuristic aesthetic fuses form with function.

Haliburton was deeply involved in the shoe’s development, brainstorming features that would echo both his smooth playstyle and his off-court flair. The “Opal” colorway, with dynamic blue tones and unexpected lines, highlights both Haliburton’s and Bembury’s attention to style, while the oversized Puma Cat and Haliburton’s signature logo add personal touches crucial to athlete-driven branding.

Every element of the Hali 1 is crafted to turn heads and perform on the hardwood, reflecting Haliburton’s identity as both trendsetter and team leader. 

Performance Innovation: Luxe Technology for On-Court Dominance

Beneath its striking exterior, the Hali 1 is engineered for elite athletic performance, living up to Haliburton’s reputation as a dynamic playmaker.

Puma’s advanced NITROFOAM cushioning and a lightweight mesh upper deliver explosive energy return, agility, and breathability throughout high-intensity games. Details like the sculpted midsole and herringbone patterned outsole ensure optimal traction and support required for Haliburton’s rapid cuts and quick bursts.

Whether worn in the NBA Finals or a local gym, the Hali 1 balances comfort and responsiveness, giving athletes a technological edge packaged in contemporary style. 

Launch Details and Cultural Impact

The Hali 1 officially entered the scene with a high-profile Indianapolis event dubbed “Hali Mart,” a pop-up that mirrored Haliburton’s playful personality by transforming sneaker shopping into an immersive experience.

A nod to Indianapolis’ area code, only 317 pairs of the Opal colorway were available at the pop-up prior to the global launch on September 26, with the retail price set at $130. The campaign, supported by Foot Locker and PUMA flagship stores, symbolizes Haliburton’s crossover appeal and the evolution of athlete-centric branding in basketball.

For Haliburton and Puma, the Hali 1 represents the pinnacle of “luxe performance”—a blueprint for the next generation of NBA signature sneakers.