The impact of Lionel Messi extends beyond the football field, and now his wife, Antonela Roccuzzo, joins him in a new endeavor. The iconic couple has teamed up for their first joint advertising campaign with the sportswear brand Adidas, creating a buzz in their homeland, Argentina. 

A Collaboration That Sets Trends

The campaign has sparked great anticipation since its announcement, and Antonela wasted no time sharing a preview with her followers. In a video, the entrepreneur and model shared what matters most in her life: "Being a mom means everything to me. My kids are my world, and I cherish every moment I spend with them. Health and well-being are also key, which is why I work out and strive to stay active. Additionally, continuous learning always motivates me."

Her words reflect the authenticity that both Antonela and Messi exude, a key factor in their connection with millions. Messi, currently playing for Inter Miami, has been an ambassador for Adidas for years, but this joint collaboration takes the relationship between the brand and the football star to a new level.

From Social Media to Global Impact

Antonela, who has professionalized her social media presence in recent years, has worked with luxury brands such as Tiffany & Co. and Revolve, establishing herself as an influential figure beyond sports. Now, alongside Messi, she expands her reach with this new campaign, celebrating not just professional success but also the strength of family. 

As the couple's images go viral, stores in Argentina and other countries are already showcasing their collaboration with Adidas. This is just the beginning of a project that promises to set trends and keep Messi and Antonela in the global spotlight.