Cristiano Ronaldo Moves On From Portugal and Bets on a Multimillion-Dollar Business
After saying goodbye to Portugal's national team, Cristiano Ronaldo is making headlines with an ambitious investment far removed from football.
After announcing his retirement from the Portugal national team, Cristiano Ronaldo is continuing to build a future that extends far beyond football. The 41-year-old forward is involved in an ambitious business venture featuring an investment of nearly €20 million to build a water bottling plant in his home country.
The project, which has been in development for years, takes on added significance following his departure from international football. Although Ronaldo continues playing for Al Nassr in Saudi Arabia, his business empire keeps growing through investments in industries far removed from the pitch.
A €20 Million Water Bottling Plant
The new facility is being developed in Gostei, a small village in the municipality of Bragança, in northern Portugal. The plant will use water from a local spring to produce bottled water primarily intended for international markets.
The investment is being carried out through Maravilha Decimal, a company jointly owned by Ronaldo and Grupo Outeirinho. According to Portuguese news agency Lusa, the facility is expected to reach a production capacity of 500 million to 600 million liters per year.
Francisco Ferreira, one of the business group's executives, highlighted the characteristics of the Gostei spring water as one of the project's main selling points. The company hopes to distinguish its product through its composition and introduce it to new markets.
When Will Production Begin?
Construction is already underway, with developers aiming to complete the facility by the end of 2027 and begin commercial operations in early 2028.
The plant will include bottling lines for both glass and PET plastic containers. Beyond expanding international distribution, its developers expect the project to create several dozen jobs in the region.
This is not Ronaldo's first investment in the bottled water industry. The football superstar and his partners already work together on Ursu, a mineral water brand sourced in Spain. The new Portuguese facility represents another step in that partnership.
Portugal Is Behind Him, but Business Is Booming
The investment comes during a period of major changes for Ronaldo. On November 5, 2026, the forward announced his retirement from international football following a controversy involving Portugal coach Jorge Jesus.
His departure brought an end to 23 years with Portugal, 234 appearances and 146 goals, along with a remarkable international career highlighted by the Euro 2016 triumph and two UEFA Nations League titles.
As he closes that chapter, Ronaldo continues expanding a business portfolio that already includes Pestana CR7 hotels, Insparya hair clinics, and other ventures associated with his personal brand.
Football remains an important part of his life, but his latest investment makes one thing clear: Cristiano Ronaldo is building his future well beyond the pitch.
Key Facts About Cristiano Ronaldo's New Business
- Major investment: Nearly €20 million for a water bottling plant in Bragança, Portugal, in partnership with Grupo Outeirinho.
- International ambitions: The facility could bottle between 500 million and 600 million liters annually, with operations expected to begin in 2028.
- A new chapter: Ronaldo has retired from international football but continues playing for Al Nassr while expanding his business interests.
