Colombian superstar Blessd, known for his meteoric rise in the music industry with over 200 million monthly streams on digital platforms, has become the largest investor in the Legacy Sports Partners fund, which has acquired the Danish football club Vendsyssel FF. This groundbreaking acquisition highlights the crucial role of blending music and football to drive cultural growth, marking the beginning of a new era of collaboration, entertainment, international cooperation, and community engagement in European and global football.

Vendsyssel FF, founded in 2013, has long been a pillar of football excellence in Denmark. The club's dedication to developing young talent and its passionate fan base have solidified its place in the Danish football landscape. Now, with Blessd at the helm of this select group of investors, the club is ready to embark on a bold new chapter, combining the global influence of music with the passion of professional sports.

"I’m excited to take on this incredible project with Vendsyssel FF. Football has always been a passion of mine, and being able to connect it with my journey in music is a dream come true. Together, we will create something truly special for both music and football fans, uniting the best of two worlds—America and Europe—enhancing the club's culture, and reaching new heights in Denmark and beyond," said Blessd.

This acquisition represents a unique fusion of two global industries, where Blessd will leverage his platform to boost Vendsyssel FF's international visibility. The club's strategic focus includes:

• Strengthening its youth academy and development programs, as well as scouting local talent from Colombia and Latin America.
• Expanding commercial opportunities through brand partnerships between music and football.
• Enhancing fan engagement by combining football experiences with music-related events.

Blessd, originally from Medellín, Colombia, is one of the most influential stars in Latin music. His album Si Sabe surpassed 1.18 billion streams, debuted at #1 on Spotify’s global charts, and reached #1 on Billboard Latin Airplay with "Si Sabe Ferxxo." Recognized as TikTok's #1 artist in Colombia in 2024, Blessd has collaborated with major artists like Karol G, J Balvin, and Maluma on the groundbreaking album 1 of 1, which has accumulated over 158 million streams. His global hit "Mírame," produced by Ovy on the Drums, topped the Billboard Latin Rhythm Airplay chart with over 554 million streams. He currently leads Colombian radio charts with "Deportivo," his latest single featuring Anuel AA. With collaborations alongside Peso Pluma, Myke Towers, Ryan Castro, The Black Eyed Peas, and more, Blessd continues to solidify his global impact.

The acquisition of the club was executed through a partnership involving Legacy Sports, led by Sergio Sobrero and Andrés Gutiérrez, global experts in football and sports; Dimelo Jara Company, headed by Santiago Jaramillo, Blessd’s creative and executive leader; and Globalatino Music Partners, led by seasoned industry veteran Gustavo López.

Blessd's leadership brings an innovative new vision to Vendsyssel FF, with plans to work closely with local stakeholders and partners to honor the club’s legacy while propelling it forward in the worlds of football and entertainment.

The first friendly match after the club’s acquisition will take place soon in Medellín, Colombia, against Atlético Nacional, as part of the preseason and Copa Bendita.