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- (VIDEO) Haaland Runs with Wolves and Hangs in Midair for Beats by Dre Ad
(VIDEO) Haaland Runs with Wolves and Hangs in Midair for Beats by Dre Ad
Erling Haaland, star of Manchester City, has once again partnered with Beats by Dre in a promotional campaign filmed in the Norwegian forests, with the slogan "Ordinary is for others."
The video showcases Haaland’s strength while playing with the dry humor and personality of the Manchester City striker, performing various activities, from doing push-ups at the edge of a cliff to chopping wood with an axe. The finale shows the 24-year-old sitting waist-deep in snow and then doing push-ups on rocks in a stream.
Throughout the 66-second clip, Beats accompanies Haaland on his journey, showcasing a variety of his favorite products, such as the Beats Fit Pro, Beats Solo 4, and Beats Pill.
Last October, Haaland joined LeBron James for a promotional session for Beats, marking his arrival at the popular headphone brand. The campaign was titled "The King and the Viking," referring to Haaland's Norwegian heritage.
Haaland commented: "The wide range of Beats products keeps me motivated, so collaborating on this new film in Norway was amazing."
For Haaland, the partnership with Beats comes alongside his deals with other brands like Samsung, Viaplay, Hyperice, Breitling, and Dolce & Gabbana, as well as a $260 million contract with Nike that will last more than a decade.
Haaland is also earning over $1 million per week at Manchester City due to lucrative bonuses in his contract.