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Taylor Swift Saved Travis Kelce and Now She Might Do the Same for Barcelona
Taylor Swift continues to make waves beyond music, and her next major stage could be none other than the biggest game in Spanish football: El Clásico. According to reports, the global pop sensation may be featured on FC Barcelona’s jersey when they face Real Madrid on May 10 or 11 at the Estadi Olímpic Lluís Companys.
Supporting Travis Kelce and scoring touchdowns in the NFL
Swift’s influence in sports has already been evident through her high-profile relationship with NFL star Travis Kelce, tight end for the Kansas City Chiefs. Since going public in 2023, she’s been a constant presence at his games, including Super Bowl LVIII, where Kelce’s team clinched the title. The player himself credited Swift’s support as a motivating force in his athletic performance.
From the NFL to LaLiga: Taylor Swift and Barcelona’s Clásico jersey
Now, Swift is rumored to take part in FC Barcelona’s ongoing jersey collaboration with Spotify, which features iconic artists' logos or names on the front of the shirt for select marquee matches. Previous collaborations have included Drake, Rosalía, The Rolling Stones, Karol G, and Coldplay—each generating global buzz.
If confirmed, Taylor Swift would be the next star to appear on the Blaugrana kit, potentially turning heads in El Clásico, one of the most-watched matches in the world.
More than marketing: a possible morale boost for Barça
This potential crossover isn't just about branding. In past instances, having a major artist featured on the jersey has coincided with positive results on the pitch. When Coldplay appeared on the Barça kit, the club went on to thrash Real Madrid. Could Taylor Swift bring the same “magic”?
Beyond superstition, the collaboration underscores Barcelona’s innovative commercial strategy in partnership with Spotify, helping to alleviate financial pressures while tapping into pop culture relevance.