Apple Stores to Stream the "Messicam"
Apple stores in New York, Los Angeles, and San Francisco will stream live this Friday as Leo Messi makes his debut leading Inter Miami in the MLS playoffs against Atlanta United, as announced in a virtual press conference by MLS and Apple TV.
In addition to the U.S., Apple stores in Mexico, Brazil, Canada, South Korea, Japan, and Australia will also broadcast the Inter Miami vs. Atlanta match, which is the first of a best-of-three series. Apple TV, which began a ten-year partnership with MLS last year to broadcast its games worldwide, has decided to offer the Inter Miami-Atlanta match for free on the 'MLS Season Pass' platform.
There’s a lot of excitement at Apple for Messi’s postseason debut in MLS, and among the special initiatives, there will also be a unique live stream on TikTok. This social media platform will stream a full game for the first time, using a special camera that focuses on every move Messi makes on the field.
Inter Miami won the Supporters' Shield for being the best team in the MLS regular season, setting a record for points in league history. Messi scored 20 goals and provided 16 assists despite missing a significant time due to an ankle injury he suffered in July during the Copa América final.