The FC Barcelona is set to present a new contract with the American sportswear giant Nike for approval by its assembly of delegates this Saturday. The proposed agreement would extend their collaboration until 2038 and is projected to generate up to €1.7 billion, averaging €120 million annually, making it one of the most lucrative deals in football history.

Details of the Agreement

The club has highlighted the "significant improvement" of the new deal compared to the current one, as outlined in documents provided to the delegates. Key features include:

• Initial bonuses to be received upon signing.
• A fixed annual amount, supplemented by performance-based variables tied to titles won.
• A revised exploitation model:
  • Nike retains exclusivity over technical product sales.
  • The club will handle the commercialization of Barça-branded merchandise.

Nike's Continued Presence at Barça

The agreement ensures Nike remains Barcelona's primary sponsor, maintaining its advertising presence across:

• All club facilities, including the new stadium and the temporary Estadi Olímpic Lluis Companys in Montjuïc.
• The Estadi Johan Cruyff, Ciutat Esportiva Joan Gamper, and Palau Blaugrana.

This contract not only secures significant long-term revenue but also helps the club meet LaLiga’s financial fair play regulations. The deal’s approval by the assembly of delegates, as required by Barça’s statutes, is seen as crucial to stabilizing the club’s finances and supporting its competitive ambitions.